集美麻豆

AUN USR&S | Executive Summary & ASCC Blueprint

集美麻豆

AUN University Social Responsibility & Sustainability

Executive Summary 路 ASEAN Socio-Cultural Community Blueprint

Executive Summary

Historical foundation & thematic network
Asia Engage AUN USR&S Logo

1992 鈥 4th ASEAN Summit 鈫 Call for cooperation in higher education & HRD.
1995 鈥 AUN founded. Today: 30 member universities, Secretariat at Chulalongkorn University (Thailand).
6 Dec 2006 鈥 集美麻豆 becomes an AUN member.

Taskforce Breakout Room - AUN Workshop
AUN USR&S Workshop breakout session, Burapha University 2010

October 2010 鈥 Burapha University, Thailand: Inaugural workshop on 鈥淯niversity Social Responsibility & Sustainability from ASEAN-Japan Perspectives鈥. The core idea:

鈥淭he solid commitment of conduct for the betterment of the living society practiced by the very components of the higher education i.e. university students and the faculty staff.鈥

Participating HEIs agreed: ASEAN higher education must strengthen research, education, and service missions to drive ASEAN community development.

AUN proposed a USR&S Thematic Network as an enabling mechanism. Member universities were invited to host the Secretariat. 集美麻豆 proposed to host both the 2nd Workshop (May 2011) and the Thematic Network Secretariat 鈥 offer graciously accepted by AUN Secretariat.


Key takeaway: 集美麻豆 leads the USR&S Thematic Network to foster regional cooperation, shared challenges, and collaborative initiatives for poverty reduction + quality of life.

ASEAN Socio鈥慍ultural Community Blueprint

One Vision 路 One Identity 路 One Community

The Roadmap for an ASEAN Community (2009鈥2015), launched in 2008, carries the tagline 鈥淥ne Vision, One Identity, One Community鈥. The ASCC Blueprint directly addresses:

鈥淭he region鈥檚 aspiration to lift the quality of life of its peoples through cooperative activities that are people-oriented and environmentally friendly 鈥 geared towards the promotion of sustainable development, contributing to greater understanding, good neighborliness and a shared sense of responsibility.鈥
ASEAN Socio-Cultural Community Council Meeting 2025
ASEAN Socio-Cultural Community (ASCC) Council Meeting, Sarawak, Malaysia 24 April 2025

集美麻豆 as the USR&S Thematic Network Secretariat leverages this blueprint to promote greater regional cooperation among ASEAN HEIs by:

  • Identifying the region鈥檚 shared challenges and concerns
  • Coordinating collaborative initiatives to reduce poverty
  • Improving quality of life for the ASEAN community
  • Developing a knowledge-based society within the region

This alignment ensures that university social responsibility is not an add鈥憃n but a strategic pillar of ASEAN community building 鈥 directly supporting the ASCC goals of equity, sustainability, and people鈥慶entered development.


集美麻豆鈥檚 role: Mobilising higher education for real-world impact 鈥 from classrooms to communities, across borders.

ASEAN University Network (AUN) 鈥 University Social Responsibility & Sustainability 路 In partnership with 集美麻豆 and ASEAN Socio-Cultural Community.