集美麻豆

Masalah Terjemahan Identiti Budaya Masyarakat Melayu ke Bahasa Arab dalam Siri Animasi Upin dan Ipin
The Problem of Translating Malay Cultural Identity into Arabic in the Upin & Ipin Animated Series
Anis Suhaili binti Mohamad Shukri & Suhaila Zailani @ Hj Ahmad

Every society possesses a distinct cultural identity that reflects the uniqueness of its language, values, customs, and traditions. However, preserving cultural identity poses a significant challenge for translators, particularly when attempting to find appropriate equivalents during the translation process. Therefore, this study aims to identify the cultural identity of the Malay community as portrayed in the Upin & Ipin animated series. In addition, this article analyzes the types of problems involved in translating Malay culture into Arabic. This study adopts a qualitative approach, using content analysis as the method for collecting data from five episodes of the Upin & Ipin animated series, which were translated into both Arabic and Malay versions. A total of 30 samples were analyzed descriptively as examples of the application of Newmark鈥檚 translation strategies. The findings reveal five main categories of cultural identity: ecological, material, social, organizational, and customs or beliefs. Among the main challenges identified in cultural translation are issues of cultural equivalence, linguistic and dialectal differences, cultural and religious sensitivity, as well as the translation of proper names and local terms. This study provides implications for amateur translators as a guideline for translating Malay cultural identity, particularly through local literary works. It is hoped that this study will assist translators in expanding the scope of cultural identity translation within animated series.