/jurnalpengurusan Tue, 31 Jan 2023 02:20:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 /jurnalpengurusan/article/the-role-of-perceived-value-and-green-consumption-attitude-on-purchase-intention-of-eco-bag-a-study-on-young-consumers/?utm_source=rss&utm_medium=rss&utm_campaign=the-role-of-perceived-value-and-green-consumption-attitude-on-purchase-intention-of-eco-bag-a-study-on-young-consumers Tue, 31 Jan 2023 02:20:52 +0000 /jurnalpengurusan/?post_type=article&p=6558 In recent decades, consumers have been eventually shifting towards responsive green consumption behaviour. This study will examine the role of the perceived value (social value, environmental value and economic value) on green consumption attitude and which, in turn, affects young consumers’ purchase intention towards eco-bag. A conceptual model was adopted by developing hypotheses and analysed through structural equation modelling. The survey was performed where data were obtained from 373 young consumers from Chattogram, the commercial capital of Bangladesh. The empirical results suggest that economic value, social value and environmental value have a significant and positive influence on the green consumption attitude. Furthermore, green consumption attitude is also found to be a critical factor influencing the intention of young consumers for purchasing eco-bag. This research will help marketers, policymakers, and concerned stakeholders to create awareness among customers regarding eco-bag usage benefits and drive the industry towards sustainability and enhance green revolution to the competitive market structure.

]]> /jurnalpengurusan/article/the-effects-of-marketing-stimuli-factors-on-consumers-perceived-value-and-purchase-of-organic-food-in-malaysia/?utm_source=rss&utm_medium=rss&utm_campaign=the-effects-of-marketing-stimuli-factors-on-consumers-perceived-value-and-purchase-of-organic-food-in-malaysia Tue, 11 Oct 2022 08:00:52 +0000 /jurnalpengurusan/?post_type=article&p=5434 The aim of this study is to examine the effects of marketing stimuli factors on consumers’ perceived value and subsequently on their actual purchase of organic food in Malaysia. Five key marketing stimuli variables were examined in this study, and they were product attributes, price, availability, sales promotion and marketing communications. This paper presents the results of a survey conducted on a sampleof 430 organic food consumers in Malaysia. The structural equation modelling was used for data analysis and six hypotheses were tested. The results revealed that product attributes, availability and marketing communication have significantly influence dconsumers’ perceived value of organic food. Subsequently, consumers’ perceived value is positively correlated to the actual purchase of organic food. There was no significant effect of price and sales promotion on consumers’ perceived value of organic food. Based on the findings, the marketing stimuli strategies should be focused on providing superior value to consumers in the aspects of nutritional value, long term health benefits, environment friendliness, social status symbol and easy accessibility to increase consumers’ purchase of organic foods.

]]> /jurnalpengurusan/article/examining-users-trust-in-the-travel-information-provided-in-social-networking-services-sns/?utm_source=rss&utm_medium=rss&utm_campaign=examining-users-trust-in-the-travel-information-provided-in-social-networking-services-sns Sat, 08 Oct 2022 05:50:58 +0000 /jurnalpengurusan/?post_type=article&p=1871 Research into the effect of users’ trust in social media for travel consumption remains unaddressed within tourism literature. Hence, the principal goal of this research is to examine factors influencing users’ trust in travel information provided in social networking services (SNS). Multiple regression analysis was the chosen method of data analysis to assess the hypothesized relationships. The findings revealed that users’ trust in travel information provided by SNS is heavily linked with perceived values. Users are heavily reliant on SNS as they consider SNS as reliable avenues to obtain recent travel information at anytime and anywhere to aid their decision making. At the same time, they are still concerned that their personal detailss are being misused by others without their consent. The quantitative results delivered instrumental understanding to the tourism-related organizations regarding the significant factors affecting users’ trust in travel information provided by SNS. It is vital for them to strongly uphold users’ trust the travel information by outlining effective marketing strategies and persuasive advertising campaigns regarding the companies’ travel products and services via the SNS which could trigger travel consumption and destination visit intentions and behaviours. Suggestion for future research is also presented.

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