This study investigates how internal brand management (IBM) practices shape Employee Brand Relationship Quality (EBRQ) in Higher Education Institutions (HEIs), and whether job autonomy strengthens these relationships. Drawing upon Social Exchange Theory and Self-Determination Theory, the study tests the effects of communication, training, and leadership on EBRQ, with job autonomyContinue Reading

Leadership stayed at the pinnacle in the arena of organizational behavior research since decades and attained significant consideration of scholars pursuing to define multifaceted dynamics of leadership and their influence on spirit at work. Studying workplace spirituality in academicians has a high value that definitely requires attention. This study attemptsContinue Reading