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Environmental awareness continues to rise, prompting firms to utilise green marketing (GM) and corporate social responsibility (CSR) to influence consumers’ purchase intention (PI). Grounded in the stimulus–organism–response framework, this study explains how sustainability-related cues (GM and CSR) shape brand image (BI) and subsequently PI within Vietnam’s coffee market. Based onContinue Reading

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Given the growing importance of sustainability and the unique challenges faced by small and medium-sized enterprises (SMEs), this study conducted a systematic literature review on the relationship between SMEs’ corporate social responsibility (CSR) and corporate sustainability (CS). A total of 41 peer-reviewed articles published between 2003 and 2023 were analyzed,Continue Reading

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The purpose of this paper is to examine the influence of Corporate Social Responsibility (CSR) activities, which include economic, environmental, social, and legal concerns on consumers’ purchasing behavior in the Malaysian context. A questionnaire was developed to collect data from the respondents using snowballing sampling. This research found mixed resultsContinue Reading

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This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were analyzed and tested in this study. This study employs quantitativeContinue Reading

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Managers could opportunistically misuse corporate social responsibility (CSR) to obfuscate earnings management (EM) by reporting more CSR activities that eventually accomplished stakeholders’ advocacy as their demands on CSR are satisfied. Likewise, sensitive industries have a higher commitment to CSR to appease their stakeholders’ adverse reactions to the nature of theirContinue Reading