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Food is a fundamental element of tourism destinations that contributes to their identity and appeal. Prior research explored the role of local cuisine in shaping tourists’ experiences, emphasising its potential benefits. However, few studies specifically examine the impact of unique local food on tourism destination brand equity, particularly in theContinue Reading

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This study examines consumer responses to Corporate Social Irresponsibility (CSI) in the fast fashion industry, focusing on the roles of consumer culpability, consumer perceived ethicality (CPE), and boycott behaviour. Drawing on cognitive dissonance theory and moral philosophy theory, the research investigates how consumers’ recognition of moral responsibility influences their ethicalContinue Reading

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Many serious audit failures of listed companies, mainly in China, have spotlighted the suitability of the appointed audit firm with the companies’ market competitive strategy. This study argues that the adopted market competitive strategy, either offensive or defensive, may influence audit firm choice, but the associations remain unclear. This studyContinue Reading