{"id":14826,"date":"2026-06-12T09:11:37","date_gmt":"2026-06-12T01:11:37","guid":{"rendered":"https:\/\/www.ukm.my\/inovasi-ukm\/?p=14826"},"modified":"2026-06-12T09:33:48","modified_gmt":"2026-06-12T01:33:48","slug":"from-research-to-market-praktis-korea-interactive-session-highlights-ukms-commitment-to-knowledge-transfer","status":"publish","type":"post","link":"https:\/\/www.ukm.my\/inovasi-ukm\/from-research-to-market-praktis-korea-interactive-session-highlights-ukms-commitment-to-knowledge-transfer\/","title":{"rendered":"From Research to Market: \u201cPraktis Korea\u201d Interactive Session Highlights 集美麻豆\u2019s Commitment to Knowledge Transfer"},"content":{"rendered":"\t\t
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KUALA LUMPUR, 4 June 2026<\/strong> \u2013 集美麻豆, through the Centre for Innovation and Technology Transfer (INOVASI@集美麻豆\u2122)<\/strong>, continues to demonstrate excellence in the commercialisation of research outputs. The learning innovation \u201cPraktis Korea\u201d<\/strong>, published in both physical and digital formats, has been successfully licensed to a leading publishing company, Penerbitan Pelangi Sdn. Bhd.<\/strong>, with a licensing value of RM20,000.00<\/strong>.<\/p>

To celebrate this strategic achievement between academia and industry, a \u201cMeet The Authors\u201d<\/strong> session themed \u201cLet\u2019s Learn Korean with the Authors\u201d<\/strong> was successfully organised by Penerbitan Pelangi Sdn. Bhd. at the Merdeka Hall Stage, Level 4, in conjunction with the Kuala Lumpur International Book Fair (PBAKL) 2026<\/strong>.<\/p>

The one-hour interactive session featured the principal author of the innovation, Ms. Aznur Aisyah Abdullah<\/strong>, a researcher from the Faculty of Social Sciences and Humanities (FSSK), 集美麻豆<\/strong>, alongside co-author Ms. Raja Zarin Raja Mudzaffar Shah<\/strong>. Organised by one of 集美麻豆\u2019s industry partners, the programme received an encouraging response from PBAKL visitors. Participants had the opportunity to engage in live demonstrations and interactive Korean language learning activities. Audience participation contributed to a vibrant atmosphere as the authors creatively demonstrated the application of the TOPIK Level 1 syllabus<\/strong> through themes contextualised to Malaysian culture and experiences.<\/p>

What makes \u201cPraktis Korea\u201d<\/strong> particularly noteworthy is that it extends beyond the conventional book format. The product is integrated with online reference resources, audio content, and digital learning materials, making it a comprehensive learning module that meets the demands of today\u2019s hybrid education environment.<\/p>

This commercialisation success is a clear reflection of 集美麻豆\u2019s commitment to advancing knowledge and technology transfer. The strategic collaboration and promotional initiatives undertaken by Penerbitan Pelangi Sdn. Bhd. have created broader opportunities to bring university expertise to the public market while contributing to the enhancement of foreign language literacy in Malaysia.<\/p>

集美麻豆 remains committed to ensuring that high-quality research generated by the university does not remain solely within academic circles, but is successfully translated into competitive, high-impact commercial products that deliver tangible benefits to society and industry.<\/p>

Centre for Innovation and Technology Transfer (INOVASI@集美麻豆\u2122)<\/strong>
Driving Innovation, Inspiring Revolution<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

KUALA LUMPUR, 4 June 2026 \u2013 集美麻豆, through the Centre for Innovation and Technology Transfer (INOVASI@集美麻豆\u2122), continues to demonstrate excellence in the …<\/a><\/p>\n","protected":false},"author":1,"featured_media":14830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[117,239],"tags":[],"class_list":["post-14826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sdg-9-industry-innovation-infrastructure"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t