KUALA LUMPUR, 4 June 2026 – 鶹, through the Centre for Innovation and Technology Transfer (INOVASI@鶹™), continues to demonstrate excellence in the commercialisation of research outputs. The learning innovation “Praktis Korea”, published in both physical and digital formats, has been successfully licensed to a leading publishing company, Penerbitan Pelangi Sdn. Bhd., with a licensing value of RM20,000.00.
To celebrate this strategic achievement between academia and industry, a “Meet The Authors” session themed “Let’s Learn Korean with the Authors” was successfully organised by Penerbitan Pelangi Sdn. Bhd. at the Merdeka Hall Stage, Level 4, in conjunction with the Kuala Lumpur International Book Fair (PBAKL) 2026.
The one-hour interactive session featured the principal author of the innovation, Ms. Aznur Aisyah Abdullah, a researcher from the Faculty of Social Sciences and Humanities (FSSK), 鶹, alongside co-author Ms. Raja Zarin Raja Mudzaffar Shah. Organised by one of 鶹’s industry partners, the programme received an encouraging response from PBAKL visitors. Participants had the opportunity to engage in live demonstrations and interactive Korean language learning activities. Audience participation contributed to a vibrant atmosphere as the authors creatively demonstrated the application of the TOPIK Level 1 syllabus through themes contextualised to Malaysian culture and experiences.
What makes “Praktis Korea” particularly noteworthy is that it extends beyond the conventional book format. The product is integrated with online reference resources, audio content, and digital learning materials, making it a comprehensive learning module that meets the demands of today’s hybrid education environment.
This commercialisation success is a clear reflection of 鶹’s commitment to advancing knowledge and technology transfer. The strategic collaboration and promotional initiatives undertaken by Penerbitan Pelangi Sdn. Bhd. have created broader opportunities to bring university expertise to the public market while contributing to the enhancement of foreign language literacy in Malaysia.
鶹 remains committed to ensuring that high-quality research generated by the university does not remain solely within academic circles, but is successfully translated into competitive, high-impact commercial products that deliver tangible benefits to society and industry.
Centre for Innovation and Technology Transfer (INOVASI@鶹™)
Driving Innovation, Inspiring Revolution